Monday, October 1, 2012

4

For this post I have selected two websites to review:



Navigation:

Wieden+Kennedy is fairly easy to navigate through. It is mostly comprised of images, being that it an advertising agency, which could be confusing to users less familiar with web navigation. The site offers multiple ways to get to the same place (through images and the navigation bar), increasing accessibility. One issue that could be confusing to some is that they have two navigation bars, instead of the conventional one bar with drop-down menus.

Club Passim is slightly harder to navigate through as their navigation bar is much longer and has many more pages to view. Their site is more text heavy, causing it to be a little overwhelming upon first viewing it.

Lost?:

I did have some difficulty while exploring the Wieden+Kennedy site. Their home page features campaigns based on the location of the campaign, and not by the brand. It feels counter-intuitive to layout the homepage in this way as I would want to search first for a particular company they have done work for, and not which city the company is in.

Company > Locations

Passim has designed the different schedules of events they offer too similarly and it is easy to get confused about which schedule you are looking at. Their "class schedule" and "concert calendar" could benefit from some changes in appears for better clarification- however at the same time understanding the importance of consistency throughout a website.

How did you know where you were in the site?

Wieden+Kennedy has two navigation bars, as stated previously. Although this can be confusing to understand at first, it allows the user to see which page and subpage he/she is on at all times.

So, instead of having to click Work > Portland, with the work button disapearing once on the "Portland" page, the site shows you that you have gone to "Work" and that now you are in "Portland".

Passim uses a basic system of headers to differentiate pages. Although this method may not be as glamorous as Wieden+Kennedy's system, it works efficiently. It helps that the headers are all in the same color, font, and weight.



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